As someone who is just beginning their journey into owning your own business, the word budget can a scary six letter word. You're stuck in the constant cycle of wanting to build brand awareness and bring in new clients, but not having a sufficient marketing budget to attract new leads. Simplified Social has put together a comprehensive resource that outlines key tools you can utilize for little-to-no financial investment, other than your time.
It's been said over and over again that if you want results, consistency is the key. Similar to that workout schedule you promised yourself you would really stick to this time, social media is no different. If you want to lose weight and get healthy, it's not a single trip to the gym that will do it for you. The same goes for social media. Posting one time does not equate to driving real engagement and revenue to your business.
So while we're not the experts of fitness (or so says our gym membership with dust sitting on it), we have broken down three important considerations to ensure your consistency stays top-of-mind when it comes to your social media strategy.
At Simplified Social, we live by the motto strategy before execution, always. Without a clear strategy in place, there is no way to determine your success, measure your results or have a clear path towards achieving your business goals. We've identified 5 important steps in creating a social media strategy that works for you and your business.
While many business owners feel the urge to post to their social media accounts, many fail to do the groundwork and build out a successful, measurable strategy before executing.
Simplified Social has narrowed down three very specific and important things all business owners should look at before jumping the gun and posting to their social media (or any other marketing platform for that matter).
For the most part, posting to social media isn't rocket science. What people really get hung up on is the content that gets shared on their social media platforms, their website or e-newsletter.
What is content? How do you find content? How do you create content? How do you find time to actually sit down and create the content?
All very common and valid questions in our industry.
Without strong content, there is no conversion. Here's five tips on how you can create content that speaks to your audience in a meaningful way.
When the internet was first launched, keywords weren’t of great importance. A website owner could simply insert the desired keyword into the content several times and reach his or her target audience easily. Times have changed, however, and the content of a site now determines which keywords the site ranks for. Unique and relevant content is essential for this reason, as it better meets the needs of the internet user. When first introduced, the internet was like the wild west, a place that was free and unrestrained. As competition increased on the world wide web though this had to change and that’s where great content comes in.
There is often a misconception that being a Social Media Manager just involves scheduling posts into an automated platform like Hootsuite or Buffer. That you can hire someone to post everything for you and that's really all they do, hence they're not "worth" the money. This is something we hear a lot in our industry. Businesses want the world for $2. Since it's common for people to not really understand what a good Social Media Manager does, we thought we'd break it down into what we really do to help our clients manage their social media presence, besides just posting content.
If you're managing social media on your own, you know it can be an overwhelming task. We've put together a list of resources that will up your social media game and help elevate your brand online.
Organic reach is dead. Literally. If you have managed a Facebook page from 2009 on, you have probably experience this first-hand. In the early days of Facebook business pages, life was good. You posted to your page and everyone who liked it saw the post and engaged with it. By 2014, things changed significantly. According to Hubspot, the average organic reach for a Facebook page dropped from 16 percent to 6.5 percent.
Flash forward to 2018 and life is not the same as it once was for business owners on Facebook. In January 2018, Facebook announced that they were ‘shift ranking’ to make News Feeds more about connecting with people and less about consuming media in isolation. So, what does that mean for you as a business owner with a Facebook page?
Are you ready to hire a social media manager to take on your accounts and elevate your company’s digital presence?
Congratulations! Hiring help is an important and necessary step when you are an entrepreneur. Taking the leap of faith to outsource your social media is an exciting time, however it’s not something that can be rushed. Hiring the wrong person can lead to brand disaster.
Here’s what you need to look for when hiring a company or individual to run your social media for you.