When you think of the word brand, you may associate it with a business or organization. However, a brand is much bigger than that. Brands not only represent large companies, such as Lululemon or Coca Cola, they represent people, like you and me.
One of the best quotes about branding that has continuously resonated with me is this:
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, CEO and Founder of Amazon