"For every minute spent organizing an hour is earned." - Benjamin Franklin
Real talk. I'm not always the Type A person I pretend to be. My kitchen table is a disaster and my laundry pile is bigger than I'd like to admit. One thing I do pride myself on is organization when it comes to my business. Okay, so my Accountant secretly hates me because my receipts are crinkled in a folder- but they're in a folder so that counts for something right?
When I started Simplified Social I had one very small client. I am so proud to say we are are now at 12 monthly accounts, 2 employees and we keep growing! Growing comes with many amazing accomplishments, but it also comes with some pain- especially when you are responsible for managing over 40 social accounts per month!
To help make social media a simpler process and ensure clients are achieving results, I've come up with a list that may help you get real with your social media.
THREE EASY WINS FOR STAYING ORGANIZED WITH YOUR SOCIAL MEDIA
1. Look at the month ahead as the big picture.
For each account you manage, determine what content ties best into your business goals. Are you looking to acquire other businesses are your clients? How does your LinkedIn strategy pair up? Do you have a book you'd like to give away? How can you utilize Facebook ads to create leads? Don't focus on the day-to-day in this step. Think BIG! If you have an event coming up determine how many social posts you need per week, per day, per hour leading up and following the event. This helps build your content calendar and makes your life SO much easier.
2. Schedule what you can, but don't forget to be a real person.
I am a huge fan of scheduling what you can in advance. Like indicated in point one, you should have a general idea of what's going on in the coming month. If you know the event is happening on March 25 schedule some tweets or Facebook posts to go out in advance and remind people to buy tickets. But please, for the love of God.. do not pull a Live Nation disaster.
Long story short, it was the worst scheduled tweet timing. EVER.
While it's good to schedule what you can, remember that customers don't want a bot on the other end- they expect an actual human. Engage at least once a day with your audience. Find 5-10 new accounts to follow per day and have some fun!
3. Kick-it old school!
My Kate Spade day planner is literally my saving grace. While I do enjoy being able to utilize technology to sync my phone and computer- there is something about actually writing it down on paper that feels so good! Each week, I plan out what I want to accomplish for each client account. Investing time in determining goals, outcomes and content is what keeps me sane. While it's another step in the social process, it really helps my team and I stay focused!
Questions about your social media and how to stay organized? Feel free to reach out! We would love to answer your questions and get you started on the right track!
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