Organic reach is dead. Literally. If you have managed a Facebook page from 2009 on, you have probably experience this first-hand. In the early days of Facebook business pages, life was good. You posted to your page and everyone who liked it saw the post and engaged with it. By 2014, things changed significantly. According to Hubspot, the average organic reach for a Facebook page dropped from 16 percent to 6.5 percent.
Flash forward to 2018 and life is not the same as it once was for business owners on Facebook. In January 2018, Facebook announced that they were ‘shift ranking’ to make News Feeds more about connecting with people and less about consuming media in isolation. So, what does that mean for you as a business owner with a Facebook page?
Are you ready to hire a social media manager to take on your accounts and elevate your company’s digital presence?
Congratulations! Hiring help is an important and necessary step when you are an entrepreneur. Taking the leap of faith to outsource your social media is an exciting time, however it’s not something that can be rushed. Hiring the wrong person can lead to brand disaster.
Here’s what you need to look for when hiring a company or individual to run your social media for you.