Hello! If we haven’t met before, my name is Jenaya and I’m the Digital Marketing Assistant for Simplified Social. As I switch over to part-time with SS since I’m headed back to school for my 4th year of Marketing at the U of A, I thought I’d take some time to reflect on some lessons I’ve learned and unlearned.
*record scratch* Hold on, a social media marketing company telling you to… use less social media? Yep, you read that correctly. Let’s take a minute to go against the grain.
SOUND THE ALARMS! Look, we know. The latest changes to the platform might make you feel like Instagrammageddon is imminent. With the removal of like counts, how can you determine the effectiveness of your campaigns? What might this mean for social media marketing? Fear not. Here’s our two cents.
Firstly, congratulations! You’ve just taken a huge step into the world of content marketing. Blogging helps to build your brand, asserts your authority in the industry, fuels SEO strategy, and adds life to digital marketing campaigns. Of course, this might not come naturally to you, and that’s okay! You’ve come to the right place.
It's hard to believe that 2019 is already here. I know it sounds cliché, but the years just seem to be moving faster and faster! 2018 was such a whirlwind for our company. We celebrated three years in business, I officially took Simplified Social full-time and we re-branded our visual identity. 2018 was a time to focus on what we value most and take the brand in a new direction. Here are a few highlights from the year and a sneak peek to what's in store for Simplified Social in 2019.
The holidays are a hectic time for most people. Between last-minute shopping (we know we can't be the only ones), parties, dinners, you name it - we have a great deal of things to do and places to go!
If you are a retail business, this might be the busiest time of the year for you, so it's business as normal. If you are in a completely different industry perhaps this is the slowest time of year for your business.
Regardless of whether or not your business is open during the holidays, it is important to your business to remain active on social platforms during the holiday break. Why spend so much prior time and investment on building and engaging an audience if you are just going to go cold turkey every time your business is closed?
As someone who is just beginning their journey into owning your own business, the word budget can a scary six letter word. You're stuck in the constant cycle of wanting to build brand awareness and bring in new clients, but not having a sufficient marketing budget to attract new leads. Simplified Social has put together a comprehensive resource that outlines key tools you can utilize for little-to-no financial investment, other than your time.
It's been said over and over again that if you want results, consistency is the key. Similar to that workout schedule you promised yourself you would really stick to this time, social media is no different. If you want to lose weight and get healthy, it's not a single trip to the gym that will do it for you. The same goes for social media. Posting one time does not equate to driving real engagement and revenue to your business.
So while we're not the experts of fitness (or so says our gym membership with dust sitting on it), we have broken down three important considerations to ensure your consistency stays top-of-mind when it comes to your social media strategy.
At Simplified Social, we live by the motto strategy before execution, always. Without a clear strategy in place, there is no way to determine your success, measure your results or have a clear path towards achieving your business goals. We've identified 5 important steps in creating a social media strategy that works for you and your business.
While many business owners feel the urge to post to their social media accounts, many fail to do the groundwork and build out a successful, measurable strategy before executing.
Simplified Social has narrowed down three very specific and important things all business owners should look at before jumping the gun and posting to their social media (or any other marketing platform for that matter).