Firstly, congratulations! You’ve just taken a huge step into the world of content marketing. Blogging helps to build your brand, asserts your authority in the industry, fuels SEO strategy, and adds life to digital marketing campaigns. Of course, this might not come naturally to you, and that’s okay! You’ve come to the right place.
For the most part, posting to social media isn't rocket science. What people really get hung up on is the content that gets shared on their social media platforms, their website or e-newsletter.
What is content? How do you find content? How do you create content? How do you find time to actually sit down and create the content?
All very common and valid questions in our industry.
Without strong content, there is no conversion. Here's five tips on how you can create content that speaks to your audience in a meaningful way.