Organic reach is dead. Literally. If you have managed a Facebook page from 2009 on, you have probably experience this first-hand. In the early days of Facebook business pages, life was good. You posted to your page and everyone who liked it saw the post and engaged with it. By 2014, things changed significantly. According to Hubspot, the average organic reach for a Facebook page dropped from 16 percent to 6.5 percent.
Flash forward to 2018 and life is not the same as it once was for business owners on Facebook. In January 2018, Facebook announced that they were ‘shift ranking’ to make News Feeds more about connecting with people and less about consuming media in isolation. So, what does that mean for you as a business owner with a Facebook page?
Everywhere you look there are social media contests. Click like, tag two friends and share this post to be entered to win something awesome!
Contests are a popular way to drive engagement and build your brand. However, there are a few things to keep in mind before you kick-off your next social media contest. One very important item we should address right away is the rules. Yes, social media has rules. Facebook specifically has a list of rules on what you can and cannot do with contesting.
Is this ground-breaking information to you? It shouldn't be! Here's one of the most common rules that we see broken time and time again. Can you guess what it is?
Share this post to win! Tag two friends to enter!
*Insert eye-rolling here*
This is a big no-no on Facebook. Here's what they have to say about it:
"Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted)."
Did we just crush your contest ideas? Sorry!
Don't worry! There are still great (legal) alternatives to contesting. The main thing to keep in mind with any contest is that you need to keep your barriers to entry very low to drive engagement. Asking people to do a million things for one entry will result in less people entering your contest.
Instagram Contest Idea
Instagram is a great way to build organic content and user content. Poppy Barley does an amazing job of encouraging their customers to share their product photos with the hashtag #LuxuryForThePeople. When you click on this hashtag, over 1,100 images pop-up! This is marketing gold, people! Not only are you building a loyal social following, you're stocking your own content calendar with photos people actually care about. Not just non-stop stock photography!
Try creating a signature hashtag for your brand. Use that hashtag on everything and encourage your followers to use it. It might take a while to take off, but it's an easy contest idea and will guarantee you an endless supply of content if done properly!
Facebook Contest Idea
And we are back to biggest criminal of them all, Facebook contests! So, you can't get people to share to their timeline, and you can't get them to tag two friends... so what can you do?
Keep it simple!
One really simple contest idea is to pose a question to your audience. Example:
"We've reached 1,000 followers on Facebook. To celebrate, we're giving away "x"! All you have to do to enter is like this post and comment with your favourite color of "x" to be eligible to win. Contest closes October 16, 2017 at 4:00 p.m. (MST).
Pretty easy, right?
Simplicity is your friend and it's legal :)
What are your pet peeves with social media contesting? Let us know in the comment section below.
Until next time friends,
P.S. If you're looking for help setting up your next contest, reach out to us! Simplified Social would love to help.