It's been said over and over again that if you want results, consistency is the key. Similar to that workout schedule you promised yourself you would really stick to this time, social media is no different. If you want to lose weight and get healthy, it's not a single trip to the gym that will do it for you. The same goes for social media. Posting one time does not equate to driving real engagement and revenue to your business.
So while we're not the experts of fitness (or so says our gym membership with dust sitting on it), we have broken down three important considerations to ensure your consistency stays top-of-mind when it comes to your social media strategy.
Quit Posting on a Whim
How often do you find yourself saying this:
"I should really post about that to social media!"
"I wanted to post about this event, but now two weeks have passed and it's no longer relevant."
"I need to post more often. Once a week isn't cutting it."
If you answered yes to any of the above, we're here to help you.
It's important to be thoughtful in your execution strategy for your social media. By creating a content calendar, you are able to pre-plan your posts without rushing or forgetting to post them. It's fine to post on a whim when it comes to your stories or live tweets, however ensure there is relevance in what you're sharing.
There are countless studies that have been done on how often you should be posting on social media per week. Here is a general guideline:
How do you measure up to these posting suggestions? If you're only posting to social media once every week or two, you need to up your game and stick to a schedule. Here's a great tool from CoSchedule to get you started.
Quit Treating Your Social Media Like a One Night Stand
Want to increase your followers, get more likes and actually translate sales from social media? You need engagement. The part that frustrates many is that social media engagement is a long-term relationship. Engagement doesn't come from a single post or advertisement, engagement is a commitment you need to stick to. Like a marriage, even when times are tough and life gets busy, you still need to make it work. By committing to a social media schedule that promotes consistency, you will increase the likelihood of new followers, new likes, and yes, new sales.
Quit Automating Your Entire Social Strategy
Using social media automation tools such as Sprout Social, Hootsuite and Buffer can be the greatest asset for a busy business owner. Pre-schedule content ahead of time, but don't go too crazy. At Simplified Social, like to use a 50-50 approach. 50% of our content for the week, we pre-schedule using CoSchedule. 50% we post in real-time on the actual social platform itself. Automation is a great tool because it allows you to stay consistent, but that doesn't mean you can set it and forget it. You still need to actively monitor and engage with your social media. Commit to checking your platforms at LEAST once per day.
If you're feeling overwhelmed with your social media, you're not alone. If you're looking for more in-depth support, start by downloading our webinar or feel free to reach out to us and book your free 30 minute consultation.