For the most part, posting to social media isn't rocket science. What people really get hung up on is the content that gets shared on their social media platforms, their website or e-newsletter.
What is content? How do you find content? How do you create content? How do you find time to actually sit down and create the content?
All very common and valid questions in our industry.
Without strong content, there is no conversion. Here's five tips on how you can create content that speaks to your audience in a meaningful way.
1. Your Content is Engaging
Whether it's a photo, video, article or text blurb, your content needs to reach the right people with the right message. Creating content that tries to speak to everyone is where many entrepreneurs and businesses go wrong. Create content that is defined to your audience and has a strong call-to-action (CTA). Don't just post a picture, post a relevant picture and link to your newsletter sign-up or your latest blog post. Try and create relationships with people outside of social media and drive traffic towards your website.
2. Your Content Showcases Your Expertise
Remember, not everyone knows as much about your business as you do. Create content that educates your target market about your knowledge and the "why" behind your business.
"Companies with a successful content strategy understand that a blog should be relevant and address the searcher's intent. The blog post should answer a specific need with unique content that the reader wouldn't be able to find anywhere else. Unique content doesn't just mean data. It can also mean your company's unique perspective or the expertise of an industry veteran." Patrick Armitage
3. Your Content Adds Value
What exactly is value-added content? According to BlogMutt, value-added content includes:
4. Your Content is Concise
We hate to break it to you, but no one wants to read your 2000 word blog post. Keep your content short and sweet. Ensure that you are utilizing headings and sub-headings to break down your content to the average reader.
Pro-tip: utilize your blog post by breaking it into individual social media posts that all link back to your website.
5. Your Content Promotes a Two-Way Conversation
The strongest content encourages a conversation between you and your audience. On social media, don't just post a link to an article, ask questions, run contests, encourage engagement on a regular basis.
"As a rule of thumb, perhaps include a client in at least one in six of the pieces of content you create. Get your client’s permission, of course, and be certain that the appearance is a thing they’ll be proud of." Jack Hadley
Keep these five tips in mind when you sit down for your next content brainstorming session. Don't underestimate yourself and your expertise. Remember, not everyone knows as much about your business or industry as you do. Break it down for your audience in the content you create and prove that you are a thought leader in your industry.
Need help with your content? At Simplified Social we can help you create strong content that converts. Contact us today to get started.