At Simplified Social, we live by the motto strategy before execution, always. Without a clear strategy in place, there is no way to determine your success, measure your results or have a clear path towards achieving your business goals. We've identified 5 important steps in creating a social media strategy that works for you and your business.
1. Select the Platforms That Are Best for Your Company
You do not need to be active on every single social platform (but you should claim your company name on all platforms, just in case you decide you want to explore it later on).
It is so much better to pick one or two platforms and rock them than try and be active on every social media platform and drop the ball. Think about your ideal customer. Who are they? What social media channels do they actually use?
Here's a few key things to keep in mind as you build this part of your strategy:
See more at: https://www.spredfast.com/social-media-tips/social-media-demographics-current
2. Determine How Often You Will Post to Social Media
There has been countless research conducted on how often and what time of day you should post to social media. CoSchedule did a great job of breaking down key times and frequency.
While there isn't an exact right answer, it comes back to knowing your target audience. If you're targeting working moms, posting to Facebook during the day likely won't yield results. If you're trying to reach working professionals, posting to LinkedIn during the day from Monday to Friday is usually a safe bet.
3. Create Your Content Strategy
This is the most important piece of creating your social media strategy. Content is the basis of social media. We recommend starting with the 80-20 rule, meaning 80% of your posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.
Here's examples of engaging, educating and entertaining content:
Here's examples of posts that directly promote your business:
4. Select Your Social Media Management Tool
Now you've determined what platforms you will focus on, how often you will post and what types of content you will create, now what?
It's time to determine how you will manage your social media. Will you post organically each day to your platforms? Will you look into a dashboard tool to help you? Here's what we recommend:
5. Measure Your Results Weekly, Monthly and Quarterly
If you're going to invest the time, work and money into your social media, ensure that you take the time to properly define your social goals and measure them.
Examples of social media goals include:
All social platforms have analytic tools built-in for you to measure your success. If you opt to use a social media dashboard listed above, you'll have access to more comprehensive analytics for your reporting purposes.
Looking for advice and support in developing your social media strategy? Are you looking for someone to do the work for you and manage your social media entirely? We can help! At Simplified Social, we offer custom social media packages that allow you to focus on what you do best, running your business. Contact us today to book your consultation and let's get started!