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When the internet was first launched, keywords weren’t of great importance. A website owner could simply insert the desired keyword into the content several times and reach his or her target audience easily. Times have changed, however, and the content of a site now determines which keywords the site ranks for. Unique and relevant content is essential for this reason, as it better meets the needs of the internet user. When first introduced, the internet was like the wild west, a place that was free and unrestrained. As competition increased on the world wide web though this had to change and that’s where great content comes in. 
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There is often a misconception that being a Social Media Manager just involves scheduling posts into an automated platform like Hootsuite or Buffer. That you can hire someone to post everything for you and that's really all they do, hence they're not "worth" the money. This is something we hear a lot in our industry. Businesses want the world for $2. Since it's common for people to not really understand what a good Social Media Manager does, we thought we'd break it down into what we really do to help our clients manage their social media presence, besides just posting content.   If you're managing social media on your own, you know it can be an overwhelming task. We've put together a list of resources that will up your social media game and help elevate your brand online. Organic reach is dead. Literally. If you have managed a Facebook page from 2009 on, you have probably experience this first-hand. In the early days of Facebook business pages, life was good. You posted to your page and everyone who liked it saw the post and engaged with it. By 2014, things changed significantly. According to Hubspot, the average organic reach for a Facebook page dropped from 16 percent to 6.5 percent. Flash forward to 2018 and life is not the same as it once was for business owners on Facebook. In January 2018, Facebook announced that they were ‘shift ranking’ to make News Feeds more about connecting with people and less about consuming media in isolation. So, what does that mean for you as a business owner with a Facebook page?  Are you ready to hire a social media manager to take on your accounts and elevate your company’s digital presence? Congratulations! Hiring help is an important and necessary step when you are an entrepreneur. Taking the leap of faith to outsource your social media is an exciting time, however it’s not something that can be rushed. Hiring the wrong person can lead to brand disaster. Here’s what you need to look for when hiring a company or individual to run your social media for you.  We live in a world of constant notifications and updates. Your friend is posting pictures of her glamorous holiday and you're sitting on the couch downing your second glass of wine, wondering why you can't afford to go on vacation or do anything fun.  The truth is we live in a FOMO world, and social media is making it harder for us to live in the moment and actually enjoy our lives. Instead, we obsess over what other people are doing and how many likes our last Instagram photo received. Did we lose you at FOMO? FOMO means "fear of missing out." Which is easy to feel when you constantly see your friends and family updates on social media.  I recently learned that the hashtag was actually invented by a Twitter user in 2007 and not the company itself. In fact, they initially rejected the idea, thinking it was for nerds! Since then, hashtags have become such an integral feature of the social media world that I suspect my future children won’t ever refer to the “#” symbol as a pound sign.
Although hashtags have been around for over a decade I still see people using them ineffectively all the time. I’ve put together some basic dos and don’ts so that you can be a #socialmediaqueen. Or at least someone who knows how to hashtag properly.  When you think of the word brand, you may associate it with a business or organization. However, a brand is much bigger than that. Brands not only represent large companies, such as Lululemon or Coca Cola, they represent people, like you and me. One of the best quotes about branding that has continuously resonated with me is this: “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, CEO and Founder of Amazon  It's no surprise that social media is important as a business owner. If you are looking to market your business for a fraction of the cost compared to traditional advertising, look no further than social media.
Are you a business owner looking to capitalize on your social media? Are you ready to get serious about defining your social media strategy and goals in 2018? Join us for Social Media 101 for Business on February 10, 2018 at the ATB Entrepreneur Centre in Edmonton! In this two hour interactive workshop we will cover the basics of Facebook, LinkedIn, Twitter and Instagram, including what it takes to create a great social media strategy. We will also touch on the basics of setting up Facebook advertisements. Participants will have the opportunity to apply their knowledge in group activities throughout the session. Participants will leave with workbooks to complete that will leave them feeling more confident than ever with social media. Interested in attending? Tickets are only $49 + GST!  We say this every year, but it is truly hard to believe that another year is coming to a close. 2017 has been an amazing year filled with learning opportunities, growth and meeting new people. All of which we absolutely love!
While there are so many things we could talk about from the year, here are a few of our favourite memories and highlights from 2017: |
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