There is often a misconception that being a Social Media Manager just involves scheduling posts into an automated platform like Hootsuite or Buffer. That you can hire someone to post everything for you and that's really all they do, hence they're not "worth" the money. This is something we hear a lot in our industry. Businesses want the world for $2. Since it's common for people to not really understand what a good Social Media Manager does, we thought we'd break it down into what we really do to help our clients manage their social media presence, besides just posting content.
1. Content, Content, and More Content
You can't pre-schedule anything if you don't have anything to post about. A large portion of a Social Media Manager's time is spent creating content (photos, blogs, videos) and the other time is spent curating content (finding relevant articles, trends and industry news to tie into). Creating and curating content takes time. A lot of time. Working with a Social Media Manager can really go two ways:
2. Community Management
You can automate your social media all you want, but make sure that you don't alienate. Once a Social Media Manager has posted their content, next up is community management. This includes everything from replying to comments, questions, messages and concerns to finding new accounts to follow and engaging with social media users. This takes a lot of time! There is nothing worse than a message that doesn't get replied to or a rogue review that doesn't get addressed. At Simplified Social we include daily monitoring and social listening for all of our accounts to ensure your brand is well represented.
3. Analyzing Success and Failures
The content has been created, published and now viewed by your audience, so now what happens? Bring in the analytics. A Social Media Manager spends a hefty amount of time looking at engagement rates, following and overall content success. Each month, you should be receiving a report of what went well, how you performed overall and areas of improvement. By taking the time to analyze, we can replicate what went well and avoid content in the future that didn't perform.
Other duties include, but are not limited to:
If you are looking for someone to take on your social media, ask them what their process is and what social media management really means to them. As you can see above, it really is a lot more than just posting content. It's taking control of your brand voice and communicating it to your target market in a way that is relatable and approachable.
If you are looking to hire someone to take over your social media management, we would love to talk to you! We currently are accepting a few new clients and would love to help elevate your brand online with awesome content and of course, social media management.
Simplified Social is a Canadian-based marketing agency dedicated to elevating your brand's online presence. We offer social media management, content creation and training programs.