When the internet was first launched, keywords weren’t of great importance. A website owner could simply insert the desired keyword into the content several times and reach his or her target audience easily. Times have changed, however, and the content of a site now determines which keywords the site ranks for. Unique and relevant content is essential for this reason, as it better meets the needs of the internet user. When first introduced, the internet was like the wild west, a place that was free and unrestrained. As competition increased on the world wide web though this had to change and that’s where great content comes in.
To draw in the target audience, a site must understand the importance of fresh content, word count, and things of that nature. Search engines have become smarter in terms of how they evaluate websites, and black hat techniques are no longer permitted. In addition, as millions of searches (if not billions) are conducted on the internet every day, the search engines become smarter and fine-tune their algorithms even more.
Search Engine Optimization Today
To rank on the first page in the search engines, a site must meet the ranking criteria of the search engine. The more criteria a site meets, the higher it will appear in the results. However, website owners find they must constantly monitor the search engines, as the algorithms are regularly being updated. For example, Hummingbird, released in 2013, contextualized queries to better determine the intent of the user. As a result, keyword stuffing was no longer tolerated, and website owners had to make modifications to ensure they weren’t penalized. This was the first of many changes, and 2017 saw the introduction of Fred. This update works to find ads that aren’t relevant or unique, forcing website owners to consider more than simply the content they add to the site.
The Search Engine Response
Google’s algorithm is very intelligent. It easily determines which pages feature smart and engaging content. However, this is not enough. Website owners also need to focus on background elements, such as strong web design. Relevant content is essential and should include more than words, and videos get a better response than their text counterparts. Make certain to include these while also paying attention to alt text and title tags, as well as other background elements.
Don’t overlook mobile sites when it comes to content. This is where visual media can be of great help, as people on the go want information quickly. However, don’t ignore mobile optimization and focus solely on rich multimedia, as doing so will backfire on you.
Social media is likewise of great importance, as this is where many users click on links that direct them to a site. Social media websites promote content, while content leads to individuals talking about the site on social networks. The relationship between the two is critical as a result.
The key is to create content that both the search engines and internet users find to be engaging and relevant. Websites that achieve this goal find they obtain more traffic and this traffic is coming from their target audience. While this may seem an impossible task, due to the frequent updates to search engine algorithms, the effort invested in achieving this goal pays off in the end.
The following blog was written by our Guest Blogger from Parxavenue. Parxavenue is a Digital Marketing Agency in Calgary, AB. We provide professional Web Design and SEO Services, Local, Provincial, National, and as well as International. We have been working in this exciting field for many years now and will continue to operate inside the World Wide Web for many more years to come. We're happy to work with local clients, but we also do work with clients across the globe. We keep up with new SEO best practices with exceptional research while using the best tools available today! Our primary goal is; working with clients for the long term. SEO has become a monthly bill, for any business who wants to keep their precious spot on Google's first page. Welcome to the future!