our team

Simplified Social is a boutique agency with a sophisticated in-house team of digital marketers who are ready to help you take your marketing to the next level. Our areas of expertise include digital strategy and training, social media management, content creation and more. We offer our clients the flexibility of having a marketing expert on their teams without the price tag of a full-time employee. We strategically partner with other marketing service providers, including web designers, graphic designers, printers and photographers to give our clients the full-service experience. The benefit? We'll handle it all for you which provides you the highest quality of work without the big price tag and stress of managing multiple marketing vendors.

Interested in learning more? We're always up for a cup of coffee or a glass of wine! Reach out to us directly or keep scrolling to find out a little bit more about exactly who we are.


Alex carnio, founder

Alex is the Founder and Lead Strategist behind Simplified Social. Alex has been working in social media since before Facebook pages were even a thing. In every job she’s had, social media was a task she always volunteered to manage because she loved it so much. She never imagined that it could end up being her full-time career!

Prior to starting Simplified Social in late 2015, Alex worked for organizations including Alberta Women Entrepreneurs (AWE) and West Edmonton Mall. While at AWE, Alex worked as their Program Facilitator and Marketing Manager, where she trained over 1500 entrepreneurs on business plan writing, marketing and social media. It was in this period that Alex realized there was a significant knowledge gap and sense of overwhelm when it came to business owners and social media. After countless asks from entrepreneurs wanting her to take on their social accounts, Alex decided to take the leap into entrepreneurship officially.

In Alex's "spare time" she enjoys spending time with her family that consists of her husband Chris, daughter Leighton, two dogs, Hudson and George.

Email: alexandra@simplifiedsocial.ca
Connect on LinkedIn

img-1867_orig (1).jpg

Ally wilson, Digital content manager

Ally joined the Simplified Social team in November 2018 as our Account Manager. Ally is responsible for creating content, managing online communities and is our self-proclaimed Canva Queen. Fun Fact: Ally just ran her first marathon this past May!

Email: ally@simplifiedsocial.ca


Jenaya SCHROH, digital content creator

Jenaya joined the Simplified Social team in May 2019 as our Marketing Assistant. Jenaya supports our team in a variety of ways including content creation, social media management and event coverage. Jenaya is in her fourth year at the University of Alberta School of Business.

Email: jenaya@simplifiedsocial.ca

IMG_5571 2.PNG

Hudson, Barketing Manager

Hudson joined the Simplified Social team in 2015 but has been a loyal companion to our Founder, Alex since 2012.

Talents include: Barking, Treat Eating, Lap Warming


George, Accounts Retrievable

George is our rescue story. We adopted George in 2015 from Paws In Need Animal Rescue. George is a gentle giant that brings a smile (and trail of hair) to everyone he meets.

Talents include: Smiling, Shedding, Happy Growling

IMG_3986 3.JPG

Gertie, Director of Greetings (DOG)

Gertie joined our team (and this world) in 2019. She is the daughter to her proud Mom and our Account Manager, Ally.

Talents include: Looking Cute, Getting Into Trouble, Cuddling



Our Partners

To deliver amazing value and expertise for our clients, we strategically partner with the best of the best
to offer a full-service marketing experience.

Want to add your name to this list? Connect with us to learn more about how we can collaborate our efforts!