Digital Marketing on a Budget: How to Create Impact with Small Dollars

As someone who is just beginning their journey into owning your own business, the word budget can a scary six letter word. You're stuck in the constant cycle of wanting to build brand awareness and bring in new clients, but not having a sufficient marketing budget to attract new leads. Simplified Social has put together a comprehensive resource that outlines key tools you can utilize for little-to-no financial investment, other than your time.

1. Google My Business

The internet is a big place, but it's no surprise that Google continues to dominate the space. From Google AdWords to AdWords Express to Google My Business, there are so many options to choose from. Just getting started? We recommend that all business owners take advantage of Google My Business. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

You are able to promote your business, respond to customer reviews and questions and more. To get started, we recommend checking out this helpful guide from Hubspot that breaks down all you need to know on setting your business up for success on the platform.

2. E-Mail Marketing

Stay in touch with your customers, promote your services to new customers and build brand loyalty with e-mail marketing. If you're just starting out, we recommend using Mailchimp. The software is easy to use and is free if you have under 2000 subscribers, which many new businesses often do.

Encourage your website visitors and social media followers to subscribe by offering regular incentives, promotions and helpful tips that they otherwise wouldn't have access to.

Mailchimp is also a great opportunity for business owners with their expanded features including Landing Pages, Re-Marketing, and Social Media Advertising. We highly recommend checking this out and putting these tools to the test.

3. Social Media

You had to know that we were going to touch on this! Social media is an amazing way to reach new audiences and potential customers. You don't need to be active on every single platform, instead, focus on where your customers actually are.

The best way to create success from your social media involves:

  1. Posting regular content that is thoughtful, informative and engaging.

  2. Ensuring your community is well-managed and that no comments, messages or reviews are left behind.

  3. Driving regular traffic to your website through social media posts, whether it is blogs, events or offers.

  4. Exploring advertising opportunities. With organic reach being less than 1 percent on Facebook (sad, we know), the chances of someone seeing your posts are slim to none. Invest in Facebook and Instagram advertising to expand your reach and get your posts noticed by your ideal target audience.


4. Websites

With options including SquareSpace, Weebly, Shopify, Wix, WordPress, you don't necessarily need to hire a professional agency to create a website for you (although, it certainly doesn't hurt!). What it really comes down to is cost. If you do decide to build a website yourself, ensure the following pages are included:

  1. Home Page: This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds.

  2. About Us Page: People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website.

  3. Services and Products Pages: Seems like common sense, right? Have pages dedicated to the services you offer, what makes them unique and how your customers can purchase from you.

  4. Contact Page: Your contact page show potential customers all the ways they can get in touch with you. It should include a contact form, email address, phone number and link to relevant social media channels.

  5. Blog: Blogging is a powerful tool to build your credibility, add value to your website visitors and boost your ranking with search engine optimization. Ensure that your blog is regularly updated and includes proper linking.


5. AdWords Express

Google AdWords is a great way to reach new customers for your business. The problem is that it isn't a "set it and forget it" type of deal. You need to commit a minimum of 5-15 hours per week to ensure you're seeing the best return-on-investment. LOL, right? As if business owners have time to do that! That's why businesses with sufficient budgets will often outsource this task to qualified agencies to help.

Not there yet? That's why we are writing this for you!

AdWords Express automatically manages your ads for you without the need for daily management. While there are pros and cons to both, we definitely recommend considering this tool to help with your website traffic. To see more on AdWords Express, click here.


Maybe none of these tools are news to you, or maybe there's one or two takeaways from this guide. Either way, you have to do what's right for you and your business. At Simplified Social, we believe education is the key to success when it comes to digital marketing. Looking for help on setting a digital strategy that works for your business? Contact us today to book our Digital Media Support services. We offer them both in-person and online to business owners in Canada and beyond.