The Art of Blogging: How to Write a Blog for Your Business

Firstly, congratulations! You’ve just taken a huge step into the world of content marketing. Blogging helps to build your brand, asserts your authority in the industry, fuels SEO strategy, and adds life to digital marketing campaigns. Of course, this might not come naturally to you, and that’s okay! You’ve come to the right place.

Getting Started
To start exercising your blogging muscles, ask yourself a few relevant questions. What do your customers want to know? What kind of information are they searching for? What trends are they following? The main purpose of your blog is to inform, educate, and showcase your expertise. Do so by answering a specific need your customer might have, that provides value in an accessible, personable way.

Keep It Concise

No one is going to read your 2000 word blog post. Stay between 500-750 words, maximum. There’s nothing like looking for a recipe on Pinterest only to have to scroll through a blogger’s life story just to find the ingredients list. Work to capture attention, share what’s really important, and spare us the details.

Use Headers & Sub-Headers
Your readers are most likely skimming, not reading word for word. Break up your content into quick, digestible sections and make it easy to absorb the main points of the blog.

Short & Sweet
Short paragraphs, short sentences. Huge blocks of text are intimidating. Ensure your reader doesn’t get lost in the text by spacing your points out. Maintain a friendly, casual tone. Readers like to feel like they’re sitting down and chatting with you.

Images & Diagrams
These are valuable components to break up the monotony of text. They help to explain difficult concepts, and visual content will hold your audiences’ attention for longer.

Link to credible sources you might reference during your blog. This builds trust with your audience. Furthermore, add backlinks. These are links directed back towards your website, which indicates the importance and popularity of your website and drives SEO.

Call to Action
Don’t leave your audience hanging! A strong CTA, such as Book Now, Learn More, or Contact Us Today will enable the reader to further connect with you. Just remember, blogs are not promotional or self-serving, so keep it minimal. The best marketing doesn’t feel like marketing at all.

These tips are just a few drops in the ocean of blogging. What’s most important is that you find your own voice and provide content that’s valuable to both you and your audience. Your business is unique, allow your content to showcase it.
Start small. One blog per month is a great start and can help you gain momentum in creating content consistently. Blogging allows you to contribute to the conversation in the community you’re working to build.

Alexandra Carnio